Shini "Bella" Park is a multidisciplinary artist, photographer and creative director based in London.

Born in Seoul and raised in Europe, her work moves through craftsmanship and emotion, blending visual storytelling with a poetic sensitivity to form. A Central Saint Martins graduate with nearly two decades experience in graphic design and digital publishing, she is also the founder of CUBICLE, a cult hardcover book series celebrating soulful luxury, wit and creative legacy.

Her practice spans abstract painting, writing, photography and creative direction, treating each piece as a vessel of private mythology. Alongside her visual work, Park offers private consultation in self-concept alignment for creatives and founders.

She has collaborated with brands including Bentley Motors, Breitling, GAP Inc, Louis Vuitton, Ferragamo and Veuve Clicquot, and is known for a style that is rooted in sensuality and storytelling.